Our Services

Brand Strategy

Visual Identity

Digital

Brand Activation

Sol Cabachuela
When a city that is diverse, with over 40% Latin-X residents, is represented by trustees that are 100% Caucasian, the sacles are unbalanced. Sol sought to change this, bringing much needed representation to those who  have had none. We created the campaign branding rooted in design that not only keep true to Sol's heritage, but stood out amongst the traditional blue and red of every other candidate. Sol won with flying colors, outbeating her opponents by over 1,000 votes.
The Problem
To herald a community member who cares, not only about the health of one demographic, but the whole community.
The Solution
We worked with Sol to find specific ways to speak to the whole community with a vibrant, neutral brand that screamed that inclusivity is better for everyone.
11k
In the first month of the campaign, we reached over 11,000 residents (1/3) of the community.
24%
Over the course of the campaign, we saw a 24% increase in traffic to the website.
Additional Projects
Playground
Rockford University
Garden Party Gala