Our Services

GREAT Week

Rockford is the city of ambition and community. We partnered with ACE Partners to develop the identity, website, and marketing for their cornerstone event–GREAT Week. We looked at the landscape of events in the area and designed an identity that met the hardworking entrepreneurs where they are–in the thick of building their companies.  Additionally, this identity was built to grow and expand year after year.

great-week.com

The Problem

We faced a landscape of entrepreneurs that see that same type of design from organizations that gives plain, technical, details. The challenge was to create something that these business minded people will stop and say "Oh...I need that."

The Solution

Looking at events in the area, we specifically chose colors, type, and imagery that pushes against AI created, stock photography, and templates. As we know, building a business is messy, rewarding work, so we created that in a brand.