Our Services
Brand Strategy
Visual Identity
Digital
Brand Activation
Sol Cabachuela
When a city that is diverse, with over 40% Latin-X residents, is represented by trustees that are 100% Caucasian, the sacles are unbalanced. Sol sought to change this, bringing much needed representation to those who have had none. We created the campaign branding rooted in design that not only keep true to Sol's heritage, but stood out amongst the traditional blue and red of every other candidate. Sol won with flying colors, outbeating her opponents by over 1,000 votes.
The Problem
To herald a community member who cares, not only about the health of one demographic, but the whole community.
The Solution
We worked with Sol to find specific ways to speak to the whole community with a vibrant, neutral brand that screamed that inclusivity is better for everyone.














