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Beyond the bottom line, what is the core impact your brand is trying to make in the world right now?

What is the biggest shift in culture or audience behavior that is currently forcing your industry to evolve?

What is the biggest misconception people have about your work, or what message just isn't landing the way you want it to?

We draw inspiration from a myriad of inputs. Are there any books, podcasts, shows, or cultural events currently inspiring your team's thinking?