Analysis.

Capital.

Execution.

Wednesday, June 24
2:00-4:00pm
GRCC Offices
308 W State St #190
$25 / Person
The principles being presented in this event are universal. Our belief is that there are mechanisms that are used across the industry that are standard and consistent, yet it is how design is used to look at business problems creatively. 
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Attend this event if: 
1
You are unclear on who your service/product is for or you are trying understand them better.
2
Your brand is perceived as stale or needing revitalization
3
Your marketing efforts have failed or have been limited
Statistical Evidence
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74% of the S&P 100 companies have rebranded within their first seven years of operation

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60% of consumers avoid companies with weird or unappealing logo designs

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Brand consistency can increase revenue by 10-20%

8.4 %

Nike spends 8.4% of their revenue on brand and marketing

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40% of Nikes marketing budget is spent on digital advertising, TV, and streaming

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Nike has invested 35% of their budget into athlete endorsements

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74% of the S&P 100 companies have rebranded within their first seven years of operation

0 %

60% of consumers avoid companies with weird or unappealing logo designs

0 %

Brand consistency can increase revenue by 10-20%

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Methodology

Analysis

Objectives met by humans for humans creates growth based in natural trends, rather than the newest shiny object. Data for data sake is a hobby.

Capital

Active brands gather all the moss. Along the journey, reputable brands build a cache available for companies to take risks.

Execution

Avengers Assemble! Here is where the brand activates, demanding attention, connecting with customers and growing capital.

Observing Human Nature

Brands without human centered research fall behind on providing what their customers need. Through human eyes, identify your audience.

  • Comprehensive market research
  • Competitive landscape auditing
  • Audience persona development
  • Generational Trends
  • Long-term Roadmapping
Brand Reputation

A brand is only as good as its external perception. Consistent brands succeed far better and longer than their competitors that dont

  • Visual identity systems
  • Voice and messaging frameworks
  • Digital asset libraries
  • Consistent brand guidelines
  • Delightful brand interactions
Go-To-Market

We translate strategies into tangible outcomes with precision engineering and deployment.

  • Pixel-perfect web development
  • Audience engagement
  • Strategic promotion
  • Collaborations
  • New customer adoption
From the community

"100% client-focused"

He is 100% client-centered. His goal is always to get the best sense of your needs and help you create the collateral and capacity you need to succeed

Maria Sievert

CFRE, CAP®, The Lake County Community Foundation

"Attentive & Thorough"

Ian provide design and marketing guidance for GREAT Week, celebrating entrepreneurs. He helped us expand our brand into a consistent and relevant organization in Rockford..

Spitty Tata

Founder, ACE Partners

"Unrivaled talent"

Ian provided several branding workshops for our startup clients at the SBDC. Each event was deeply connected to the audience in attendance and created real opportunities for their business growth.

Nate Jordan

Director, SBDC Rockford

"Avoided typical rebranding pitfalls."

We avoided the usual traps thanks to their highly rigorous, data-driven approach. They translated our vision into a beautiful, intuitive reality. Highly recommend.

David Chen

Director, Altius
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Interested in growing?
As Rockford continues to grow, be the business that people know.